![]() ![]() And Harvard big thinker Shoshana Zuboff, author of " The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power," says where it goes next could threaten democratic governments and personal autonomy. That future may not be far off - and it started with Google’s sucking up your data to serve you targeted ads, then Facebook’s selling of that data to groups who want to influence your votes. ![]() Would you like that? What does it mean for our entire understanding of free will? In other words, the insurance company is shaping your behavior right then and there. Or, if you behave in the way they like, you get an instant rate discount. ![]() And in return, the insurance company is sending real-time driver behavior modification punishments back - real-time rate hikes, curfews, even engine lockdowns. Your car is sending real-time data about your performance behind the wheel to your insurance company. Imagine a not-so-distant future where you’re just driving on the highway. (Thom/Unsplash) This article is more than 4 years old. There are many other companies besides Facebook tracking the data of unsuspecting users. ![]()
0 Comments
Leave a Reply. |